I recently added Lijit's widget to this blog and I've just started receiving the first few weekly emails showing stats for the site. I must admit, I'm impressed. I guess I didn't understand the real power behind search until now, particularly as it applies to content. Brad Feld has written a bunch about Lijit's service as I think it is a portfolio company of his.
What is cool about the service is the analytics that they provide by email which show the number of searches per day, the top 25 searches on your site by number, the top searches by users that came up with zero results, and the top incoming links. This is the type of data that search engines like Google and Yahoo see all the time and use to their advantage. From content perspective, this is tremendous because it tells me what readers are looking for when they come to this blog.
For instance, the top search last week that came up with zero results were the words "Investment Thesis". Because I want to satisfy those who spend time reading this blog, I'm going to post on this topic. If you are one of my readers and are too shy to drop me a note, feel free to use the Lijit search tool to find what you want. I'll see the results on a weekly basis and try to fill in content gaps.
Thanks for checking us out. We love publishers and love feedback. Look for some great statistics upgrades in the coming weeks!
Posted by: Todd Vernon | September 03, 2007 at 08:43 PM