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How to put a value on a Web 2.0 company for investors.

Example Site: (we do own this URL)

50,000 Daily Visitors.
100,000 confirmed Emails for signups
$5,000 a month income.

How would put a value on Each User? To put a value at 15x Income doesn’t seem right.

In your opinion what is correct way to put a value on a Internet Company?

$5,000 Monthly income * 12 Months gives $60,000 Yearly Income with a 15x Multiple means a $900,000 Valuation

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